PRODUCT IDENTITY

My product is Samsung mobile especially Samsung Champ.

Samsung Champ have a competitor it is LG Wink T300.

Samsung Champ and LG Wink T300 are the same class, because have the same target market, same fitur and price.

Samsung Champ have a slogan is “Be a Champion in live with touch”, so can be a enjoy with used the screen although the size screen is small.

The brand value of Samsung Champ is I am your contemporary, because this mobile have a value is modern, innovative, creative, and technological especially for young people.

Samsung Champ using material row is glossy plastic in all body display mobile. So the mobile can easily mess striker finger.

The comparison product among Samsung Champ and LG Wink T300 is the design style Samsung Champ more elegant as compared to LG Wink T300. All of fitur from both of mobile is same.

The fitur both of mobile is same, but if Samsung Champ have a stylus pen and LG Wink T300 don’t have stylus pen.

About price Samsung Champ and LG Wink T300 is same.

COMPANY PROFILE Samsung Electronic Co.

Samsung is one of the world’s largest technology providers. It started out as trading company exporting various products from South Korea to Beijing, China. Founded by Lee Byung-chul in 1938, Samsung gradually developed into the multinational corporation that it is today.

In 1969, Samsung Electronics was born. From there, the company started acquiring and creating different business establishments including a hospital, paper manufacturing plant, life insurance company, department stores and many others. The company was destined to become a household name starting in its mother country and spanning its reach to many other cities internationally. Samsung Electronics started catering to the international market in the seventies kicking off with the corporation’s acquisition of half of Korea Semiconductor which made it the leading electronics manufacturer in the country.

The success of Samsung as a technology provider continues to grow through the eighties as Samsung Electronics was merged with Samsung Semiconductors and Telecommunications. This paved the way towards a stronger hold on the international market with high-tech products that will become a staple in every home. This development continued on through the next decade as Samsung kept on going beyond its boundaries and restructuring its business plan to accommodate the global scene. Adopting a new form of management proved to be a wise move for the company as its products made their way on the list of top must-haves in their various fields. TV-LCD’s, picture tubes, Samsung printers and other high-tech products became popular acquisitions due to their high quality. When Samsung ventured into the LCD industry in 1993, it became the world’s best.

Samsung Electronics Co., the world’s second-largest mobile-phone maker, aims to more than double its share of the smartphone market, helped by the introduction of its Galaxy S model. A 10 percent market share may lift Samsung’s ranking among smartphone makers to fourth from fifth, surpassing Taoyuan, Taiwan-based HTC Corp., which had a 7 percent share in the fourth quarter of 2009 according to an April 20 CLSA Ltd. report. Nokia Oyj, the largest smartphone maker has a 40 percent share. Global sales of smartphones will rise 36 percent to 247 million handsets in 2010, research firm ISuppli Corp. said in April.