MARKET SEGMENTATION OF SAMSUNG CHAMP

       A.     Market Segments

       Market segmentation of Samsung Champ are described by demographics and psychographics.

1. Demographics

• Age                  : Segmentation of Samsung Champ based on age that is for teens to users 30   years of age.
• Sex                  : Segmentation of Samsung Champ based on gender offered to men and women.
• Income            : The consumer of Samsung Champ have average income because the price of Samsung Champ is more cheap than their competitor

2. Psychographics

• Education         : Customer of Samsung Champ for all have education degree, because any kind of education can use this phone, because this phone is easy to use.
• Lifestyle            : Segmentation of Samsung Champ is various type of Circles. There are upper middle class, middle class, lower middle class.

B.     Customer Needs and Behavior

1.      Purchasing Behavior

Customer of Samsung Champ make a purchase because of price, design and features of the samsung champ who seem cheap to the touch screen mobile phone, elegant and features provided are also complete.

C.     Advertising of Samsung Champ

To support the promotion of Samsung Champ, this mobile phone use in television advertising. As we know from Samsung Champ ads starring the famous artist Dian Sastro and Nicolas Saputra than advertising design with interesting and colorful.

PRICING ANALYSIS

One of product about Samsung Electronic is mobile phone. I chosee one of brand os mobile phone is Samsung Champ.

Samsung Champ launch in September 2010. The strategy pricing of Samsung Champ is Price Skimming.

In the first launching the price of Samsung Champ constant in Rp. 1.000.000,- . And than at last the price of Samsung Champ is go down more and more. And now the price of Samsung Champ is Rp. 900.000,-.

Usually this strategy is used by technological tool producer and it proof that Samsung Champ use it too.

PRODUCT IDENTITY

My product is Samsung mobile especially Samsung Champ.

Samsung Champ have a competitor it is LG Wink T300.

Samsung Champ and LG Wink T300 are the same class, because have the same target market, same fitur and price.

Samsung Champ have a slogan is “Be a Champion in live with touch”, so can be a enjoy with used the screen although the size screen is small.

The brand value of Samsung Champ is I am your contemporary, because this mobile have a value is modern, innovative, creative, and technological especially for young people.

Samsung Champ using material row is glossy plastic in all body display mobile. So the mobile can easily mess striker finger.

The comparison product among Samsung Champ and LG Wink T300 is the design style Samsung Champ more elegant as compared to LG Wink T300. All of fitur from both of mobile is same.

The fitur both of mobile is same, but if Samsung Champ have a stylus pen and LG Wink T300 don’t have stylus pen.

About price Samsung Champ and LG Wink T300 is same.

COMPANY PROFILE Samsung Electronic Co.

Samsung is one of the world’s largest technology providers. It started out as trading company exporting various products from South Korea to Beijing, China. Founded by Lee Byung-chul in 1938, Samsung gradually developed into the multinational corporation that it is today.

In 1969, Samsung Electronics was born. From there, the company started acquiring and creating different business establishments including a hospital, paper manufacturing plant, life insurance company, department stores and many others. The company was destined to become a household name starting in its mother country and spanning its reach to many other cities internationally. Samsung Electronics started catering to the international market in the seventies kicking off with the corporation’s acquisition of half of Korea Semiconductor which made it the leading electronics manufacturer in the country.

The success of Samsung as a technology provider continues to grow through the eighties as Samsung Electronics was merged with Samsung Semiconductors and Telecommunications. This paved the way towards a stronger hold on the international market with high-tech products that will become a staple in every home. This development continued on through the next decade as Samsung kept on going beyond its boundaries and restructuring its business plan to accommodate the global scene. Adopting a new form of management proved to be a wise move for the company as its products made their way on the list of top must-haves in their various fields. TV-LCD’s, picture tubes, Samsung printers and other high-tech products became popular acquisitions due to their high quality. When Samsung ventured into the LCD industry in 1993, it became the world’s best.

Samsung Electronics Co., the world’s second-largest mobile-phone maker, aims to more than double its share of the smartphone market, helped by the introduction of its Galaxy S model. A 10 percent market share may lift Samsung’s ranking among smartphone makers to fourth from fifth, surpassing Taoyuan, Taiwan-based HTC Corp., which had a 7 percent share in the fourth quarter of 2009 according to an April 20 CLSA Ltd. report. Nokia Oyj, the largest smartphone maker has a 40 percent share. Global sales of smartphones will rise 36 percent to 247 million handsets in 2010, research firm ISuppli Corp. said in April.

My Opinion About Samsung Champ

Samsung Electronic Company is a leading mobile phone provide is SAMSUNG CHAMP.
Samsung come from Korea.
Samsung Champ have a slogan is "BE A CHAMPION IN LIVE WITH TOUCH".
This phone have a variety colour such as deep black, espresso brown, pink, and white chick.
This phone have a spesification is 2,4 inch screen, mp3, radio FM, internet service, bluetooth version 2.1, slot memory internal and external, samsung apps, etc.
The advantage from Samsung Champ:
1. The price is cheap for the touch screen phone.
2. The style is simple and elegant.
3. The touchwiz style is interesting.
4. The weight is easy.
The disadvantage from Samsung Champ:
1. The screen size is smaller than corby phone, star, etc.
2. The shutter button for camera is not available.