MARKET SEGMENTATION OF SAMSUNG CHAMP

       A.     Market Segments

       Market segmentation of Samsung Champ are described by demographics and psychographics.

1. Demographics

• Age                  : Segmentation of Samsung Champ based on age that is for teens to users 30   years of age.
• Sex                  : Segmentation of Samsung Champ based on gender offered to men and women.
• Income            : The consumer of Samsung Champ have average income because the price of Samsung Champ is more cheap than their competitor

2. Psychographics

• Education         : Customer of Samsung Champ for all have education degree, because any kind of education can use this phone, because this phone is easy to use.
• Lifestyle            : Segmentation of Samsung Champ is various type of Circles. There are upper middle class, middle class, lower middle class.

B.     Customer Needs and Behavior

1.      Purchasing Behavior

Customer of Samsung Champ make a purchase because of price, design and features of the samsung champ who seem cheap to the touch screen mobile phone, elegant and features provided are also complete.

C.     Advertising of Samsung Champ

To support the promotion of Samsung Champ, this mobile phone use in television advertising. As we know from Samsung Champ ads starring the famous artist Dian Sastro and Nicolas Saputra than advertising design with interesting and colorful.